littleBits
Hero Inventor Kit
The littleBits Avengers Hero Inventor Kit enables kids to invent their own Super Hero powers!
In the kit’s companion app, Iron Man, Ant-Man and the Wasp, Hulk, Black Widow, Ironheart, Black Panther, and Shuri guide the user through building their own Super Hero gear. With each build, the user learns how to use the Bits, accessories, and coding canvas. At the end of the guided experience, the user will have learned everything to invent, build, and code their own custom hero gear and powers.
Goals
Authentically and seamlessly merge the Avengers universe with littleBits
Create a self-guided app experience for kids that gives instructions on how to use physical components
Challenges
Creating a seamless user flow, from opening the box, completing the first build, and downloading the app; to continuing to use the app to build, customize, and play with the physical components of the kit
Combining the Marvel Cinematic Universe with the littleBits invention platform for an experience that fits both brands and appeals to girls and boys, tech enthusiasts, and superhero fans
Meeting tight production deadlines while fulfilling Marvel’s approval process
Early competitive analysis on other Marvel toys and coding products
Explored the Marvel Cinematic Universe, from worlds, characters, and tech tools, to understand what could be combined with the littleBIts world
Sketched, wrote, and prototyped to ideate around potential product themes
Designed and made physical prototypes to test usabilityAdjusted prototype fidelity for each test to ensure the prioritized questions are being tested.
Worked directly with manufacturers to QC production samples before releasing the product to manufacturing.
Created product samples for marketing campaigns
Kit content contributions
Mapped the user journey through the app, including a new flow for instructions and activities
Prioritized features with the Software Development Team, on a scale of “core to the product experience”, “secondary experiences”, and “nice to haves”
Wrote activity instructions; and worked with the visual team to determine the instruction style and look of the final animations
Created high and low fidelity prototypes to test in-app instruction flow and user interest
